Branded Apparel Made Easy
We’re excited to share that we can now additionally support branded apparel and merchandise through a new online microshop capability — designed to be simple, flexible, and low-risk for our clients.
A Smarter Way to Offer Branded Apparel
Our new apparel programs are delivered through limited-time, online microshops. These are dedicated, private storefronts that open for a defined window, offer a curated selection of branded merchandise, and then close automatically.
This approach allows clients to offer apparel and gear without:
- Buying inventory
- Guessing sizes or quantities
- Managing fulfillment or shipping internally
- Maintaining a permanent apparel catalog
It’s apparel made easy.
How Online Microshop Programs Work
The process is straightforward:
- The C. Forbes Team helps plan and curate your program catalog
- Your online microshop is setup and scheduled for launch
- Your microshop opens for a set period of time
- Your organization places their orders directly through the shop
- Items are decorated, produced, and shipped to each customer
- The shop closes at the end of the window
- Shops can be e-commerce (individual purchases) or redemption shops (all items+shipping are invoiced to the organization at program close)
Orders are handled end-to-end, allowing our clients to focus on communications and their audience — not logistics.
Why We Chose a Microshop Model
Online microshops aren’t a workaround — they’re a best practice.
This model provides:
- Clear start and end dates, which simplify planning and approvals
- No minimums or inventory risk, since products are decorated on demand
- Better brand control, with curated designs and product selections
- Predictable operations, without long-term commitments
For many organizations, microshops are the most responsible way to offer company / team apparel.
Brand & Product Flexibility
Each program is built around your needs.
We can support:
- Trusted, recognizable apparel brands (Nike, Under Armour, Carhartt, Eddie Bauer, and more!)
- Professionally decorated merchandise (including embroidery!)
- Curated product assortments such as:
- Outerwear
- T-shirts
- Hoodies
- Hats
- Polos
- Seasonal or specialty items (bags, drinkware, tech, etc.)
- Mens, Ladies, Big & Tall
Designs and product selections are developed collaboratively to ensure they align with your brand, audience and program expectations.
Ideal Use Cases
Online microshop programs work especially well for:
- Employee or member apparel
- Commemorative or milestone merchandise
- Event-specific gear
- Seasonal releases
- Limited-edition or awareness initiatives
If you’ve ever wanted to offer apparel but hesitated due to complexity, this model was built with you in mind.
What This Means for Our Clients
This new capability allows us to expand how we support your brand — without adding burden to your team.
You get:
- High-quality branded apparel
- A modern, on-demand shopping experience
- Minimal operational involvement
- A scalable approach you can repeat as needed
Most importantly, you get a solution that’s designed to be responsible, controlled, and professional.
Let’s Talk About Your First Microshop
We approach each microshop program thoughtfully.
Whether you’re considering a single pilot or planning a recurring initiative, we’ll help define:
- Product selection
- Branding and decoration
- Timing and availability
- Program goals and success metrics
If company-branded apparel and accessories has been on your wishlist, now is a great time to revisit the conversation and think about a C. Forbes-powered online microshop program today.
Contact us to explore a program tailored to your organization.